Behaviour Change Marketing Bootcamp

Behaviour Change Marketing Bootcamp

Hosted by: Ruth Dale

The podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. Taking understanding your audience to a...

Episodes

E61: Rebecca & Ruth FE & HE Bootcamp Unveiled!

Season #3

This episode takes a slightly different approach to our usual style. To celebrate our behind the scenes working together Rebecca & I interview each other and look back at top tips we would give ourselves and also...
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E60: How to use social proof with expert Jen Clinehens - Choice Hacking

Season #3

This week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof! She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking, We...
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E59 Why you need to think like a detective to communicate change

Season #3

This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change. The three key questions - 1. Do they have the means (to...
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E58 Stop making boring public health campaigns by using the science of habits

Season #3

This episode talks through what habits are and how to write a behavioural statement so you can get clarity on the challenge you are working to solve. 3 AHA moments 💡 Your audience may not be aware of their habits....
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E57 Top Mistake When Communicating Mental Health

Season #3

Today's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care...
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E56 Bootcamp training explained!

Season #3

Today's episode explains why Behaviour Change Marketing Bootcamp training is not a course! Not because we don't love training. But because the training is designed to focus on skills development and for busy pros who...
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E55 How to write killer messaging using uncertainty

Season #3

Episode 52 dives deep into uncertainty and how you can use it to write killer messaging - specifically key messages. We share why uncertainty is a decision killer - not great for behaviour change comms!  And how you...
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E54 Behind The Scenes - Top Tips using COM-B with Alison Trout

Season #3

This episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes...
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E53: Internal Comms Case Study: How to use COM_B to increase action by 89% with Josephine Graham

Season #3

Case study - internal comms. 89% increase in actual change This episode welcomes Josephine Graham. Josephine is a communications and marketing writer and strategist with a couple of decade’s experience across the...
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E52 Four signs your comms won't shift behaviour

Season #3

Four signs your comms won't shift behaviour  There are 4 cornerstones or ‘must haves’ to using behavioural science effectively in comms & marketing. If you want to shift from raising awareness to action - to get...
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E51 Are you an idiot magnet?

Season #3

Are you an idiot magnet? Todays episode is a short and sweet one following the excitement of the Unleash Your Inner Rebel conference led by Advita Patel.  The day was headlined by Thomas Erickson, author &...
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E50 - AI + behavioural science = a new tool to test your creative with Phil Barden

Season #3

* disclaimer* written by AI In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy. There are exciting developments happening at Decode, a consultancy focused on...
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