E54 Behind The Scenes - Top Tips using COM-B with Alison Trout
This episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes look at the framework COM_B.
"you have to quite courageous to use this approach...!" Alison Trout
Three aha moments
- Be prepared to tell people what their real problem is!
- Be prepared to get comfortable - uncomfortably
- Be prepared to check for unintended consequences
Thinking Fast & Slow, Daniel Kahneman, 2011
Applying behavioural science in public health. (2:35) Applying behavioural science in local councils. (7:16) Using behavioural science in organizational projects. (11:18) Using behavioural science in marketing campaigns. (16:53) Applying behavioural science in organizational change management. (22:59) Using Combi and TDF for behaviour change insights. (29:58) Applying behavioural science in the workplace. (35:43)