E58 Stop making boring public health campaigns by using the science of habits

Season #3

This episode talks through what habits are and how to write a behavioural statement so you can get clarity on the challenge you are working to solve.

3 AHA moments 💡

Your audience may not be aware of their habits. They are behaviours that take place on autopilot. 

Habits are contextual so by focussing on the trigger and time before the behaviour takes place is key to changing behaviour.

Once formed habits do not need rewards but they will use them when forming. When thinking about your audience's barriers and rewards ask if they are still relevant and if the barrier is now lack of reward.


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Behaviour Change Marketing Bootcamp News ⚡

Final date for 2023 announced 

Wednesday 13th December 2023