Behaviour Change Marketing Bootcamp training

As a health communicator you may wonder if your efforts are truly making a difference?

☑ Are you reaching the right people? 🔍

☑ Are your health campaigns changing behaviours? 😳

☑Where does AI fit in your work? 🌍

If you are reading this then it is likely that you agree that raising awareness just won't cut it anymore. To actually change behaviours to improve health you need to cut through the noise and connect with your audience on a deeper level.

Behavioural science is the key to unlocking this connection, to making hidden voices heard and deeply understanding what drives behaviour change.

Welcome Curious Changemaker

Welcome to the home of the Behaviour Change Marketing Bootcamp.

Where pros working in health communications, behaviour change marketing, public health, healthcare, digital health, non-profit health orgs, pharma and social marketing come to train in how to use behavioural science and health psychology to deeply understand your audience so you can plan better, design better, communicate better and influence with impact.

Hidden Voices Heard is where we practice what we preach.

We only teach what we do - in other words we practice what we preach.

We live in a world of information overload and lots of voices shouting from the sidelines.

Let's be honest - anyone can type in 'behavioural biases' into CHAT GPT to see what they are - but we teach HOW we use them in proven ways.

Hidden Voices Heard is where we run behavioural insight deep dives for public health teams, NHS, Local Governments, Agencies, Orgs delivering healthcare - all to apply the latest behavioural science and health psychology to advance service planning and behaviour change marketing. In Bootcamp we share the how - we give you the Roadmap so you can get their faster.

To learn more about Behavioural Insights in Health go to www.hiddenvoicesheard.com

Behavioural Science is a Decision-making Science⚡️But what about AI?

We believe in behavioural science because the science builds on the brain and how it work - and doesn't simply ignore our behaviours - which is what we are doing when we think that sharing yet more information will make a change!

Behavioural science brings together disciplines including behavioural economics and cognitive psychology to understand how we and why we make the decisions we do. It claims we are irrational - but predicably so! By understanding this (and you can easily!) your work will reach new levels!

But what about AI? We have started to introduce it in to our training, in a frank, open and honest way. Exploring the tools together.

Check out the latest training here

As a health communicator and marketer you understand the true purpose of your work – to help people and make a positive impact.

However, as demands increase and resources dwindle, it's easy to lose touch with your audience and become overwhelmed by the constant pressure to deliver results. Behavioural science will help you reconnect and shift beyond awareness raising into action.

Don't widen inequalities - by accident.

Behavioural science will show you how to not accidentally widen inequalities.

When you communicate change and seek to influence behaviour you need to know the mistakes to avoid to not (accidentally) widen inequalities.

We will show you the mistakes to avoid.

Free Resources

Listen, Learn and Laugh 🎧

Your Essential Behaviour Change Podcast

Designed exclusively for busy communicators and marketing pros like you, who are eager to harness the power of behavioural science. Get ready to embark on a journey of discovery where we debunk science jargon and present practical steps to help you upskill and amplify your impact.

Take me to the podcast!

BrainFuel Newsletter

Health psychology & behavioural science made easy 🧠

Published weekly, you will get the latest news, tips and how to use the science in your work to make your life so much easier! And it's fun too! Written for busy communicators, marketers, social marketers, public health policy, commissioners, health charities, pharma - everyone working to influence change. This stuff is gold and so much of it is free to use!

Yes I need fuel for my brain

Cheat Sheets

No time or money for audience insight?

Our Change Comms Cheat Sheets are designed for busy pros with limited or no money for insights! Our mission is always to make Hidden Voices Heard and lack of cash should not be a barrier to that!

Our popular Empathy Mapping cards are free when you sign up to BrainFuel as a thank you for your support.

Sign me up to BrainFuel

Hi, I'm Ruth Dale, the founder of Behaviour Change Marketing Bootcamp & CEO of Hidden Voices Heard, behavioural insights agency.

With over 20 years of experience in the NHS, Public Health, Local & Central Government, I've been delivering impactful behaviour change initiatives. Now, my mission is to make Behaviour Change Marketing easy for communicators like you.

The Behaviour Change Marketing Bootcamp was born out of the very need I experienced while working in-house.

If you're a busy communicator seeking to learn and apply behaviour change frameworks and techniques, but you lack time for extensive training, then Bootcamp is tailor-made for you!

Hidden Voices Heard was born before I started the Bootcamp training. We are a team of behavioural scientists, health psychologists and me, using the latest digital technology to capture hidden voices to put the person at the centre. Working with NHS, Public Health, Health Organisations, Health Charities we deliver behavioural based insights using the latest technology and behavioural science to inform health planning, service design, behaviour change marketing and change communications.

"Together we can make such a difference - a profoundly positive difference. Understanding why our audiences (and us) don't do what we said we would do is the key to unlocking your best work yet!"

Ruth Dale, CEO Hidden Voices Heard, Founder Behaviour Change Marketing Bootcamp

Learn more about Ruth and the Bootcamp