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 Need to influence behaviour? 

 Then you need to understand your audience. 

Join us at Behaviour Change Marketing Bootcamp to learn the best way to communicate change that actually activates behaviour - using behavioural science.


Where communicators become changemakers 🎯

Next Bootcamp 16th May - 50% saving early bird

Are you ready to become a true changemaker?

Introducing Behaviour Change Marketing Bootcamp training

Our training provides a complete step-by-step guide to mastering behavioural science in your projects, comms & marketing.

Behavioural science can feel overwhelming, so we've designed an easy-to-use toolkit and a roadmap to success. This roadmap pulls from disciplines including behavioural science, social marketing, design thinking, behavioural economics, and public health, showing you the path to success.

What You'll Learn

  • What behavioural science is and how to apply it effectively
  • Shifting from awareness to behaviour using behaviour change models
  • Deeply understanding and segmenting your audience
  • Identifying behavioural goals and measuring impact
  • Techniques to gain buy-in and support for your campaigns & projects

Skills You'll Develop

  • Empathy mapping for a deeper understanding of your audience
  • Implementing behaviour change models at the correct times
  • Planning effective behaviour change campaigns and interventions
  • Thinking like a leader and a changemaker
  • Client and stakeholder management for smoother execution
  • Measuring impact to make data-driven decisions
  • Mastering messaging for quick wins
Join us on 16th May 2024

two ways to get started with Bootcamp

Listen, Learn and Laugh 🎧

Your Essential Behaviour Change Podcast 

Designed exclusively for busy communicators and marketing pros like you, who are eager to harness the power of behavioural science. Get ready to embark on a journey of discovery where we debunk science jargon and present practical steps to help you upskill and amplify your impact.


Take me to the podcast!

Brainfuel Newsletter

Feed your brain & get smarter in 3 minutes a week 🧠

If you're a curious changemaker, a passionate communicator, or a marketing pro hungry for knowledge and inspiration, this newsletter is tailor-made for you.




Yes I need fuel for my brain
Hi, I'm Ruth Dale, the founder of Behaviour Change Marketing Bootcamp.

With over 20 years of experience in the NHS, Public Health, Local & Central Government, I've been delivering impactful behaviour change initiatives. Now, my mission is to make Behaviour Change Marketing easy for communicators like you.

The Behaviour Change Marketing Bootcamp was born out of the very need I experienced while working in-house.

If you're a busy communicator seeking to learn and apply behaviour change frameworks and techniques, but you lack time for extensive training, then Bootcamp is tailor-made for you!

Discover How Behavioural Science Drives Impact:
Our one-day Bootcamp equips you with essential skills that you can apply the very next day. It's a guarantee that you'll be empowered to leverage behavioural science effectively.

Join a Vibrant Community of Bold Communicators:
At the Behaviour Change Marketing Bootcamp, you'll not only gain valuable skills but also become part of a growing community of curious, bold, and compassionate communicators. Together, we care deeply about our audience and the positive impact we can create. Together we can break the duplication of work and share our wins and our lessons. Instead of always starting from scratch - learning from each other - standing on each others shoulders.

Unleash the Changemaker in You:

We have a few secrets up our sleeves to share with you! Let's tap into your full potential and unleash the changemaker within you.

"This isn't just for agencies; it's for communicators with big hearts, working with small budgets to drive meaningful change!"

Learn more about Ruth and the Bootcamp