for HEALTH CHANGE COMMUNICATORS
Behaviour Change Marketing & AI Bootcamp
Thursday 15th May 2025 - ONLINE
Plan your change communications campaign using health psychology & behavioural science - in ONE-DAY.
- BREAKING NEWS - Brand new AI & AUDIENCE INSIGHT workshop to power your application
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We are proud to work with:
Health psychology & behavioural science are the most effective ways to shift your comms & marketing from awareness to action so you can make a profoundly positive impact.
NEW WORKSHOP - this day now includes HOW you can use AI to apply health psychology & behavioural science in your work.
Inside Behaviour Change Marketing Bootcamp
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How the day works
Bring your health behaviour change challenge - and solve it 🔍
To get the most out of the workshop on the day, we recommend you bring an overview of a challenge you are working on—just a couple of sentences to share.
May is dedicated to Health but past learners have brought challenges around messaging for:
- Vaccine hesitancy
- Weight management
- Knife crime
- Hate crime
- Fire safety
- Domestic violence
- Climate change
- Launching community programmes
- Healthy lifestyle
- Getting active
- Attending appointments
- Organisational restructures
- Project launches
Morning - 1st we diagnose
Afternoon - then we design
Bootcamp is for busy pros that want to master these must-have skills but are short on time.
500+ professionals have been through Behaviour Change Marketing Bootcamp
It is popular with:
- NHS & Local Government heads of communications, communication officers, digital marketing officers.
- Public sector communicators & marketers including police & fire.
- Non-profit communicators & marketers in health, sustainability, and environment.
- Public health practitioners, commissioners, project managers, transformation programme leads.
- Agency side marketing & advertising professionals working on change campaigns.
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Who is Bootcamp for?
You’re a public sector or non-profit marketer or communicator
Whatever industry you’re in, whether you’re working to drive change inside or outside your organisation, our one-day Bootcamp is for you. It’s an introductory level session popular with marketers and communicators in the NHS, local government, charities, Fire & Rescue, Police, corporate social responsibility, Civil Service and health promotion, and a broad range of industries beyond.
You work in public health
Public health practitioners, project managers and transformation programme leads have benefited from our Bootcamp.
You work in an agency
If you are working on a change programme or delivering with public sector bodies understanding the current behaviour change modelling, the lingo is important. We welcome everyone working to help make the world a better place.
What Our Students Say
We love what we do. But don’t just listen to us, hear from our students too!
Our engagement soared!
After attending Ruth’s Behaviour Change Marketing Bootcamp, we launched the ‘walk from home’ competition, which focused on social norms rather than negative social proof.
The competition posts achieved an engagement rate of 6.1% - over 5% higher than the local authority average.
Throughout the campaign website traffic increased by 268.5%.
—Megan
Communications Wakefield Council
Bootcamp is a must for any PR, Comms & Marketing professional
The Behaviour Change Marketing Bootcamp is a must for any PR, Comms and Marketing professional looking to harness the power of human thinking and use it to their advantage.
It’s not often that I come away from a training session feeling like I have properly learnt something useful. Not only that, but something that can be so easily applied to my everyday work once you know how.
Ruth Dale’s Behaviour Change Marketing Bootcamp took my basic understanding of behavioural insights to a whole new level. Delivered in a genuinely fun and engaging way (yes, really!) this workshop has given me the tools to apply behaviour change theory to campaigns with greater confidence.
—Lucy
Media & Communications Officer, Wealden District Council
Lightbulb moments & immense value!
The Behaviour Change Marketing Bootcamp Bootcamp was the most enjoyable and best training I have done in a long time!
Ruth was engaging, the day was full of lightbulb moments and hopefully it will help take my work to the next level.
It has opened the door to behaviour change and the immense value it has in Public Health and Local Authorities.
—Holli
Public Health, Royal Borough of Windsor Council
Your Bootcamp Coach
Hi, I'm Ruth, founder of Behaviour Change Marketing Bootcamp and your workshop coach.
- 10+ years applying behavioural science to marketing and communications and public health services.
- Delivered campaigns on diverse topics such as vaccination, cancer, recycling, mental health, healthy lifestyles, and more.
- 20+ years of NHS and local gov & central gov.
- Worked with top creative agencies nationally on some of the biggest behaviuor change campaigns including Change4Life, Every Mind Matters and Help Us Help You
- CIPR Award winner and HSJ Award for Social Marketing 🏆
Frequently Asked Questions
Is there a group discount?
Ekk. The Early bird is ending but I need an invoice. Will I miss it?
Where does the training take place?
I don’t have time to train!
Not sure this is for you?
Do I need a large marketing budget to implement this training?
We're confident that you'll find immense value in our training program. However, if for any reason you're not completely satisfied with your experience, we offer a hassle-free 100% refund.
Your satisfaction is our priority, and we want you to feel confident in your decision to join us. Simply reach out to our support team, and we'll process your refund promptly – no questions asked.
It's our commitment to ensuring your journey with us is risk-free and rewarding.
