Designed for NHS & public sector communicators

Behaviour Change Marketing Bootcamp


Wednesday 13th December, 2023


In ONE-DAY learn how to use behavioural science to communicate change & influence behaviour.


Limited spots to ensure a brilliant day🧠









Are you working in the NHS, charity sector, local gov on health messaging including vaccinations, covid, sexual health, smoking, obesity, active travel, moving more, public health or health prevention messaging….if so...

Behavioural science can help you.

Behavioural science is the most effective way to shift your comms & marketing from awareness to action so you can make a profoundly positive impact

300+ professionals have been through Behaviour Change Marketing Bootcamp

It is popular with: 

  • NHS & Local Government heads of communications, communication officers, digital marketing officers. 
  • Public sector communicators & marketers including police & fire.
  • Non-profit communicators & marketers in health, sustainability, and environment.
  • Public health practitioners, commissioners, project managers, transformation programme leads.
  • Agency side marketing & advertising professionals working on change campaigns.
Join Bootcamp Live now!


Who is Bootcamp for?

You’re a public sector or non-profit marketer or communicator

Whatever industry you’re in, whether you’re working to drive change inside or outside your organisation, our one-day Bootcamp is for you. It’s an introductory level session popular with marketers and communicators in the NHS, local government, charities, Fire & Rescue, Police, corporate social responsibility, Civil Service and health promotion, and a broad range of industries beyond.

You work in public health

Public health practitioners, project managers and transformation programme leads have benefited from our Bootcamp.

You work in an agency

If you are working on a change programme or delivering with public sector bodies understanding the current behaviour change modelling, the lingo is important. We welcome everyone working to help make the world a better place.

In 2023 every Bootcamp has sold out! Join today

Inside Behaviour Change Marketing Bootcamp


How the day works


Bring your behaviour change challenge - and solve it 🔍

To get the most out of the workshop on the day, we recommend you bring an overview of a challenge you are working on—just a couple of sentences to share.

Past learners have brought challenges around messaging for:

  • Vaccine hesitancy
  • Weight management
  • Knife crime
  • Hate crime
  • Fire safety
  • Domestic violence
  • Climate change
  • Launching community programmes
  • Healthy lifestyle
  • Getting active
  • Attending appointments
  • Organisational restructures
  • Project launches

Skills You'll Develop 💼 

Behaviour Change Marketing Bootcamp goes beyond theoretical knowledge, empowering you with practical must have skills:.

  1. Audience insight & empathy Mapping:
    Develop an understanding of your audience and potential segmentation approaches.

  2. Behaviour Change Models:
    Learn when and how to use behaviour change models E.A.S.T and COM_B.

  3. Campaign Planning and Intervention Strategies:
    Master the art of crafting strategic and effective behaviour change campaigns and interventions.

  4. Thinking Like a Leader and Changemaker:
    Unleash the leader within you, guiding your team and campaigns to incredible success.

  5. Stakeholder Management:
    Use behavioural science for developing relationships.

  6. Measuring for Impact:
    Uncover the secrets to measurable behavioural goals! 

  7. Mastering Your Messaging:
    Craft persuasive, impactful messaging that resonates with your audience and drives quick wins.

Frameworks & Models at Your Fingertips 📊 

We believe in providing you with a powerful arsenal of frameworks and models, enhancing your ability to tackle any campaign challenge. Within Bootcamp, you'll master the following:



- Behaviour Change Wheel

- Systems Thinking

- E.A.S.T.

- Stages of Change

- Stakeholder Mapping

- Project Planning


Join Bootcamp today and equip yourself with the tools and knowledge to revolutionize your campaigns and leave a lasting impact on the world!

Act now and become the change you wish to see. 🌟

Bootcamp is for busy pros that want to master these must-have skills but are short on time. 

Become a leader in your industry now!

What Our Students Say

We love what we do. But don’t just listen to us, hear from our students too!

Our engagement soared!

After attending Ruth’s Behaviour Change Marketing Bootcamp, we launched the ‘walk from home’ competition, which focused on social norms rather than negative social proof.

The competition posts achieved an engagement rate of 6.1% - over 5% higher than the local authority average.

Throughout the campaign website traffic increased by 268.5%.


Communications Wakefield Council

Bootcamp is a must for any PR, Comms & Marketing professional

The Behaviour Change Marketing Bootcamp is a must for any PR, Comms and Marketing professional looking to harness the power of human thinking and use it to their advantage.

It’s not often that I come away from a training session feeling like I have properly learnt something useful. Not only that, but something that can be so easily applied to my everyday work once you know how.

Ruth Dale’s Behaviour Change Marketing Bootcamp took my basic understanding of behavioural insights to a whole new level. Delivered in a genuinely fun and engaging way (yes, really!) this workshop has given me the tools to apply behaviour change theory to campaigns with greater confidence.


Media & Communications Officer, Wealden District Council

Lightbulb moments & immense value!

The Behaviour Change Marketing Bootcamp Bootcamp was the most enjoyable and best training I have done in a long time!

Ruth was engaging, the day was full of lightbulb moments and hopefully it will help take my work to the next level.

It has opened the door to behaviour change and the immense value it has in Public Health and Local Authorities.


Public Health, Royal Borough of Windsor Council

Your Bootcamp Coach

Hi, I'm Ruth, founder of Behaviour Change Marketing Bootcamp and your workshop coach.

  • 10+ years applying behavioural science to marketing and communications and public health services.
  • Delivered campaigns on diverse topics such as vaccination, cancer, recycling, mental health, healthy lifestyles, and more.
  • 20+ years of NHS and local gov & central gov.
  • Worked with top creative agencies nationally on some of the biggest behaviuor change campaigns including Change4Life, Every Mind Matters and Help Us Help You
  • CIPR Award winner and HSJ Award for Social Marketing 🏆

13th December 2023


exc VAT


  • One day LIVE training
  • Four Workshops
  • Lifetime Members
  • OnDemand Video Learning (RRP£199)
  • 100% satisfaction guarantee


Need an invoice? No problem simply email [email protected] 

Yes I'm coming to Bootcamp!

Frequently Asked Questions

We're confident that you'll find immense value in our training program. However, if for any reason you're not completely satisfied with your experience, we offer a hassle-free 100% refund.

Your satisfaction is our priority, and we want you to feel confident in your decision to join us. Simply reach out to our support team, and we'll process your refund promptly – no questions asked.

It's our commitment to ensuring your journey with us is risk-free and rewarding.

We are proud to work with: