E59 Why you need to think like a detective to communicate change

Season #3

This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change.

The three key questions -

1. Do they have the means (to make the change)?

2. What is their motive? 

3. Do they have opportunity!


Anyone near Plymouth, UK on 7 November - come along to our in-person live workshop to find out more! 

Click here for more info

Anyone not online - keep an eye out for our murder mystery meets behavioural science challenge - coming soon!