Season 3
Episodes
E50 - AI + behavioural science = a new tool to test your creative with Phil Barden
* disclaimer* written by AI
In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy.
There are exciting developments happening at Decode, a consultancy focused on...
View Episode
E49 Unleash Your Inner Rebel with Advita Patel
In this episode we welcome Advita Patel to the studio. Advita is the founder of Comms Rebel, a consultancy that helps organisations cultivate inclusive cultures through effective communication. She is also an...
View Episode
E48 How to sell in behavioural science
It's one thing for you to love behavioural science. To read the books , get some training and get going - but you need to take your team and stakeholders with you.
This weeks episode explains how to do that.
The idea...
View Episode
E47: What is behavioural science? 3 fun ways to remember.
Today's episode explains what behavioural science is in 3 fun ways.
Listen in to understand behavioural science from different perspectives.
This is the question many people want to ask but don't because you feel like...
View Episode
E46 Using Behavioural Science in Marketing with Nancy Harhut
Â
This episode is an interview Nancy Harut author of Using Behavioral Science in Marketing and co-founder and chief creative officer at marketing agency HBT.
 Quote from Nancy
“all of us really are our choice...
View Episode
E45 Case study: Beat the Street reducing health inequalities & having fun!
This episode explores 'Beat the Street' a behaviour change game that gets people up and moving, connecting and has a little bit of competition thrown in to help motivate people to keep playing. Katherine Knight former...
View Episode
E44 Tips for firefighting comms pros - Play the 'who am I?' game
Today's episode is for busy communicators and changemakers who have very little time to scope a project and get to know their audience.
You may be firefighting incoming requests, or were simply brought in too late to...
View Episode
E43 How to apply behavioural science to internal comms with Melina Palmer
This episode welcomes Melina Palmer to talk about her new book "What your employees need and can't tell you". She has also published "What your customer wants and can't tell you."
Melina is an applied behavioural...
View Episode
E42 Help! I'm not a behavioural scientist get me out of here!
Today's episode is about our yearly survey Help I'm not a behavioural scientist get me out of here!
For the third year we are asking what is working for you and what is not.
We are pondering whether the term...
View Episode
E41 How Netflix uses behavioural science (and you can too) with Jen Clinehens
Our guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of...
View Episode
E40: How to build habits that stick: expert tips from Samuel Salzer
This episode features an interview with Samuel Salzer about building habits. Samuel is a renowned expert on the topic, and he shares his insights on how to effectively change your habits. This episode is a must-listen...
View Episode
Best behavioural science podcasts
In today’s podcast we dive into our top four favourite behavioural science podcasts.Â
The recommendations are divided into two sections: Behavioural Science and Applying Behavioural Science to Marketing. Discover how...
View Episode