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Episodes
The best behavioural science books
This week's episode is on books.
We tried to use AI to write the show notes.
It didn't work.
But we did write a blog - or I should say - I - a human named Ruth - wrote a blog that lists all of the books talked about...
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E37 COM_B in 2023 with Professor Robert West
In this episode we chat with the King of COM_B Professor Robert West as we discuss his popular behavioural science model --- COM_B --- As one of the original authors alongside Susan Michie and Lou Atkins we explore...
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E36 Predictions for Behavioural Science in 2023 with Dominic Ridley-Moy
Today’s episode (36) welcomes Dominic Ridley-Moy a consultant in behaviour change communications with extensive experience in Local Government working closely with the CAN Council, Co-Chair Local Public Services...
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E35 Is your biggest problem lack of time or lack of insight?
Dear Bootcamp,
I have no time!
I have turned into the white rabbit from Alice in Wonderland!
ANON
Bootcamp says…..
Often the first thing we do when we have no time is drop our audience insight work. We need to...
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E 34 - Don't push the big red button - power of negative social proof
Episode 34
Dear Bootcamp,
Every year we run health campaigns reminding people not to use emergency services for non-emergencies and we also frequently tell them not to miss their appointments as it costs loads of...
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E33 Problem Page - The biggest mistake!
Episode 33 kickstarts our 3rd series The Problem Page.
Q. What is the biggest mistake when planning behaviour change marketing?
A. No behaviour change goal.
This episode explores the reasons why we may not start with...
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E32 #commshero tips - how to build a successful community
#commshero 2022 19-23 September
This episode offers you practical tips on community building by expert guest and #commshero community builder Asif Choudry.
Asif is marketing and sales director at We Are Resource and...
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E 31 - How to engage youth - expert tips from the Awkward Moments Sexual Consent Campaign with Leanne Hughes & Rebecca Roberts
This episode welcomes the 👑 queens of communication Leanne Hughes & Rebecca Roberts to chat about meaningful engagement with young people looks like and how to do it.
We focus on the fabulous Awkward Moments...
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E30 How to write copy that moves and motivates with Jeremy Moser
"here's my hook - now what is their potential question - next answer that question"
Today’s episode welcomes Jeremy Moser, an incredible content marketer. He is co-founder & CEO at uSERP, a performance SEO &...
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E29 NHS Focus - 3 ways to ease pressures
In this episode, we look at 3 ways you can use behavioural science to help ease NHS pressures.
‘Long waits for emergency care, previously only seen in the depths of winter, are now commonplace. In April, more than...
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E28 How to use the COM_B Behaviour Change Framework with Elina Halonen
Grab your free COM_B cheat sheet via our newsletter Brainfuel - it will really help when listening to this episode or email me at [email protected]
COM_B introductory podcast episode E21 The busy...
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E27 Managing NHS pressures using behavioural science with Nicola Bonas, Keri Ross & Amanda Nash NHS Devon
This episode welcomes award-winning communicators Nicola Bonas, Keri Ross and Amanda Nash.
Nicola and Keri both work at NHS Devon Clinical Commissioning group soon to be Integrated Care System for Devon. Nicola is...
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