All Episodes
Episodes
E21 The busy communicator's guide to COM_B
Today's episode explains COM_B the behaviour change framework for busy communication and marketing professionals.Designed for busy pro's to get started in behavioural science and use this tool to define and understand...
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E20. The Busy Communicator's Guide to Systems Thinking
ONE: Systems Thinking is a fundamental term coined by Nobel Laureate Daniel Kahneman who through is research established there are dual processes within the brain that function together. He published a...
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Prospect Theory explained
Cast your mind back to January 2021. When I do that, I just can't get the Simon and Garfunkel song, Hazy Shade of Winter out of my head. And that's because I'm now associating it with Time. In the sense that in...
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E17 Tips on how to commission a marketing agency that uses behavioural science
E16. Tips on how to pursue your career goals - from social marketing to director of public health
In today’s episode, we welcome Professor Steve Maddern, Director of Public Health, Swindon Borough Council. The idea for this episode was for Steve to share how he rose to be Director of Public Health to inspire...
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E13. Behavioural Biases 101 - Loss Aversion
Today's episode welcomes Claire Holm, Head of Communications and Customer Service at North Devon District Council.We chat about how loss aversion can be applied to support customer channel shift in local government....
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E12. The Behavioural Science Club - The Bridge Between Academics and Practitioners
In today’s episode, we welcome Louise Ward, Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.We explore how the club brings together practitioners,...
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E11. #NHSCommunicate Awards Winner: Cheshire & Merseyside
In today's episode, we chat with the #NHSCommunicate winners.Edna Boampong, is representing the team from Cheshire & Merseyside Health & Care Partnership Trust whose behaviour change programme increasing...
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E10. Don't engage too late! How to use social marketing concepts reward & exchange
Don’t engage too late! How to use social marketing concepts: reward & exchange With Social Marketer Luke van der BeekeThis episode explores how to use the core social marketing principles: Exchange & Reward....
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commscamp - leave job titles at the door
Today’s episode is all about CommsCamp 2021 – Still at home!
We are joined three of the great minds behind the scenes Dan Slee, Lucy Salvage and Bridget Aherne. Not only is CommsCamp free all the organising is on top...
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E8. Segmenting Your Audience Don't overcook then undercook your audience: Social marketing & segmentation
Segmenting Your Audience: Don’t over-cook then under-cook with social marketer Professor Alan Tapp The second is the three-part series exploring social marketing · Professor Alan Tapp began his career in...
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E7. Social Media is not Social Marketing. Three things you need to know
Social marketing is not social media Three things you need to know about social marketingThis is the first episode in a 3 part series and to get started we talk about 3 things you need to know about social...
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