All Episodes
Episodes
E26 Don't apologise for having boundaries with Carrie-Ann Wade
Today’s episode is dedicated to career progression, building confidence and motivation. We welcome Carrie-Ann Wade, NHS Director of Communications & Engagement and founder of Cat’s Pajamas where she mentors...
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E25 Behind the scenes to Don't Be That Guy
Today’s episode welcome’s Adrian Searle and Steven Carroll from Police Scotland to talk about the incredible award winning ‘Don’t Be That Guy’ campaign.
THAT guy aims to reduce rape, serious sexual assault and...
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E24 Empathy Mapping Explored with Jude Hackett
Today’s episode welcome’s Jude Hackett to take us through the incredible free insight tool – The Empathy Map.
Jude is a behaviour change and social marketing consultant with 18 years of experience in Marketing and...
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E23 Ways to use B.S. in-house and meet people where they are
Today's episode is all about making behavioural science real in the comms office.
Leanne Hughes and Polly Durrant both attended Behaviour Change Marketing Bootcamp earlier this year. Leanne and Polly kindly came on...
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E22 - The TITE Process - 4 steps to applying theory in social marketing
This episode welcomes Dr Taylor Willmott behavioural scientist and thought leader in social marketing. Taylor is a lecturer in marketing at The University of Adelaide and also works with industry and government,...
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E21 The busy communicator's guide to COM_B
Today's episode explains COM_B the behaviour change framework for busy communication and marketing professionals.Designed for busy pro's to get started in behavioural science and use this tool to define and understand...
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E20. The Busy Communicator's Guide to Systems Thinking
ONE: Systems Thinking is a fundamental term coined by Nobel Laureate Daniel Kahneman who through is research established there are dual processes within the brain that function together. He published a...
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Prospect Theory explained
Cast your mind back to January 2021. When I do that, I just can't get the Simon and Garfunkel song, Hazy Shade of Winter out of my head. And that's because I'm now associating it with Time. In the sense that in...
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E17 Tips on how to commission a marketing agency that uses behavioural science
E16. Tips on how to pursue your career goals - from social marketing to director of public health
In today’s episode, we welcome Professor Steve Maddern, Director of Public Health, Swindon Borough Council. The idea for this episode was for Steve to share how he rose to be Director of Public Health to inspire...
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E13. Behavioural Biases 101 - Loss Aversion
Today's episode welcomes Claire Holm, Head of Communications and Customer Service at North Devon District Council.We chat about how loss aversion can be applied to support customer channel shift in local government....
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E12. The Behavioural Science Club - The Bridge Between Academics and Practitioners
In today’s episode, we welcome Louise Ward, Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.We explore how the club brings together practitioners,...
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