Season 4
Episodes
E74 Digital Overload in A Digital World - Health Messaging v. Bounded Rationality & Ego Depletion
In this episode, Ruth explores what happens when our brain’s decision-making battery runs flat — and why that matters deeply for health communication. Drawing on behavioural science concepts like ego depletion and...
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E73 Nudge or Nag - The Reactance Bias in Health Comms (Part 2 of 4 in the Clarity Series)
Do Health Messages Nag or Nudge? In this episode of BrainFuel: The Clarity Series, Ruth dives into psychological reactance — the powerful force behind why people reject health advice (even the good kind).
You'll...
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E72 Clarity or Confusion? Do your health messages make it harder to choose?
Ever poured your heart into a health campaign only to see… crickets?
You’re not alone. In this episode, Ruth dives into why clarity is the key to behaviour change — and why it’s so hard to find in a world of noise,...
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E71 AI Adoption is it personal or organisational?
This episode was sparked by a newsletter.
When Elina’s Artificial Thought landed in my inbox, it immediately lit a fire under a question I’d been sitting with: Where does AI fit in behaviour change work? I invited...
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E70 The Power of Social Marketing
Today's episode continues exploring Social Marketing with Communications Strategy Consultant Neil Hopkins. Neil is also he founder of the Secret Social Marketers Club on LinkedIn. He has extensive experience in public...
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E69 Social Marketing - What is it really?
This week is an exploration of social marketing, challenging misconceptions, and driving meaningful behaviour change with one of the field's most respected practitioners, Nedra Weinriech.
Nedra is founder of...
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E68 Have we forgotten our own behaviour? Why E.A.S.T. still works and what that says about us as practitioners.
This week, we’re celebrating 10 years of the EAST Framework (Easy, Attractive, Social, Timely) and asking a powerful question:
How often do we reflect on our own behaviour as change-makers?
We explore why simple...
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E67 From Bootcamp to BrainFuel
Hi everyone,
this is a reflective episode, and a soft announcement - softly very softly!
We are ...rebranding the Podcast!Transitioning from "Behaviour Change Marketing Bootcamp" to "BrainFuel"
This is allow us to...
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E66: Case Study: Plymouth Smokefree Behavioural Insights
This week, we dive into a fascinating conversation with Daniel Preece, Public Health practitioner extraordinaire. Daniel sits with the Plymouth City Council and commissions the local Stop Smoking Service.
We explore...
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E65: Remember Your Why - Learning from the master of behaviour change - Stuart King
In today's episode we are joined by Stuart King. Stuart founded BeeZee Bodies 17 years ago whilst working in public health. A hugely successful service it supports people all over England. At Public Health England he...
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E64 8 Top Tips for No Smoking Day 2024
This episode deep dives into 8 top tips for effective Smokefree messaging this No Smoking Day - 13th March.
For details check out our blog
Want to do more?
Come to the Smokefree Training Day 2024 - the day after No...
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E63: We go deep into FE&HE marketing with Nathan Monk & Rebecca Roberts
Happy 2024!
In today's episode we welcome Nathan Monk and Rebecca Roberts as we go deep into Behaviour Change and Further Education and Higher Education.
Nathan Monk is cofounder of Smile and one of the brains...
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