E73 Nudge or Nag - The Reactance Bias in Health Comms (Part 2 of 4 in the Clarity Series)

Do Health Messages Nag or Nudge?
In this episode of BrainFuel: The Clarity Series, Ruth dives into psychological reactance — the powerful force behind why people reject health advice (even the good kind).

You'll learn:

• Why audiences push back (and how to stop pushing them)

• How clarity, tone, and choice impact trust

• Simple tweaks to make your message land better

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