All Episodes
Episodes
E57 Top Mistake When Communicating Mental Health
Today's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care...
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E56 Bootcamp training explained!
Today's episode explains why Behaviour Change Marketing Bootcamp training is not a course!
Not because we don't love training.
But because the training is designed to focus on skills development and for busy pros who...
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E55 How to write killer messaging using uncertainty
Episode 52 dives deep into uncertainty and how you can use it to write killer messaging - specifically key messages.
We share why uncertainty is a decision killer - not great for behaviour change comms!
And how you...
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E54 Behind The Scenes - Top Tips using COM-B with Alison Trout
This episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes...
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E53: Internal Comms Case Study: How to use COM_B to increase action by 89% with Josephine Graham
Case study - internal comms. 89% increase in actual change
This episode welcomes Josephine Graham.
Josephine is a communications and marketing writer and strategist with a couple of decade’s experience across the...
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E52 Four signs your comms won't shift behaviour
Four signs your comms won't shift behaviour
There are 4 cornerstones or ‘must haves’ to using behavioural science effectively in comms & marketing. If you want to shift from raising awareness to action - to get...
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E51 Are you an idiot magnet?
Are you an idiot magnet?
Todays episode is a short and sweet one following the excitement of the Unleash Your Inner Rebel conference led by Advita Patel.
The day was headlined by Thomas Erickson, author &...
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E50 - AI + behavioural science = a new tool to test your creative with Phil Barden
* disclaimer* written by AI
In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy.
There are exciting developments happening at Decode, a consultancy focused on...
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E49 Unleash Your Inner Rebel with Advita Patel
In this episode we welcome Advita Patel to the studio. Advita is the founder of Comms Rebel, a consultancy that helps organisations cultivate inclusive cultures through effective communication. She is also an...
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E48 How to sell in behavioural science
It's one thing for you to love behavioural science. To read the books , get some training and get going - but you need to take your team and stakeholders with you.
This weeks episode explains how to do that.
The idea...
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E47: What is behavioural science? 3 fun ways to remember.
Today's episode explains what behavioural science is in 3 fun ways.
Listen in to understand behavioural science from different perspectives.
This is the question many people want to ask but don't because you feel like...
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E46 Using Behavioural Science in Marketing with Nancy Harhut
This episode is an interview Nancy Harut author of Using Behavioral Science in Marketing and co-founder and chief creative officer at marketing agency HBT.
Quote from Nancy
“all of us really are our choice...
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