Season 3
Episodes
The best behavioural science books
This week's episode is on books.
We tried to use AI to write the show notes.
It didn't work.
But we did write a blog - or I should say - I - a human named Ruth - wrote a blog that lists all of the books talked about...
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E37 COM_B in 2023 with Professor Robert West
In this episode we chat with the King of COM_B Professor Robert West as we discuss his popular behavioural science model --- COM_B --- As one of the original authors alongside Susan Michie and Lou Atkins we explore...
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E36 Predictions for Behavioural Science in 2023 with Dominic Ridley-Moy
Today’s episode (36) welcomes Dominic Ridley-Moy a consultant in behaviour change communications with extensive experience in Local Government working closely with the CAN Council, Co-Chair Local Public Services...
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E35 Is your biggest problem lack of time or lack of insight?
Dear Bootcamp,
I have no time!
I have turned into the white rabbit from Alice in Wonderland!
ANON
Bootcamp says…..
Often the first thing we do when we have no time is drop our audience insight work. We need to...
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E 34 - Don't push the big red button - power of negative social proof
Episode 34
Dear Bootcamp,
Every year we run health campaigns reminding people not to use emergency services for non-emergencies and we also frequently tell them not to miss their appointments as it costs loads of...
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E33 Problem Page - The biggest mistake!
Episode 33 kickstarts our 3rd series The Problem Page.
Q. What is the biggest mistake when planning behaviour change marketing?
A. No behaviour change goal.
This episode explores the reasons why we may not start with...
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