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Behaviour Change Marketing Bootcamp

Behaviour Change Marketing Bootcamp

Hosted by: Ruth Dale

The podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. Taking understanding your audience to a...

Season 2
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Episodes

Prospect Theory explained

Season #2

Cast your mind back to January 2021. When I do that, I just can't get the Simon and Garfunkel song, Hazy Shade of Winter out of my head. And that's because I'm now associating it with Time. In the sense that in...
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E17 Tips on how to commission a marketing agency that uses behavioural science

Season #2 Episode #17

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E16. Tips on how to pursue your career goals - from social marketing to director of public health

Season #2 Episode #16

In today’s episode, we welcome Professor Steve Maddern, Director of Public Health, Swindon Borough Council. The idea for this episode was for Steve to share how he rose to be Director of Public Health to inspire...
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