BrainFuelĀ Blog

3 ways behavioural science can help ease NHS pressures com_b e.a.s.t nhs reciprocity social norms uncertainty Jun 13, 2022

The sun is shining but it’s winter already in the NHS.

The traditional seasonal pressures faced by the NHS are now all year around.

This isn’t news but it’s worsening.

This quote from Siva Anandaciva, Chief Analyst at The King’s Fund captures the depth of the pressures:


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