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How to use behavioural science in public health campaigns so you are not accidentally a nanny-state communicator! behavioural science campaigns com_b e.a.s.t marketing public health social norms Sep 08, 2023

Public health campaigns have been labelled as nanny-state for as long as I can remember. Which is a long time ( I've been delivering campaigns over 15 years!) Whether it is smoking, winter pressures, alcohol, diet - what ever the subject - the criticism will flow.

 

My work email about flu...

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Ruth Dale

Expert Marketer, Author, Speaker

Here to help you make an impact through effective behaviour change marketing.

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All Categories #behaviouralscience #behaviourchange #changecommunications #cognitive biases #com-b #commscamp #e.a.s.t #hardtoreach #internalcommunications #publichealth #reciprocity bias #smokefree behavioural science books campaigns com_b e.a.s.t habits leadership marketing nhs nudge personal development public health reciprocity science social norms uncertainty