Join the Bootcamp
Designed for Further Education & Higher Education Communicators

Behaviour Change Marketing Bootcamp FE & HE Special!


Thursday 29th February, 2024

In ONE-DAY kick-start your application of behavioural science in your FE & HE comms & marketing.

Limited spots - 25 places only. 


Grab your spot!

Your Bootcamp Coaches

Together your coaches Rebecca & Ruth have poured 35 years of experience in FE & HE and behaviour change marketing into this learning day!

Rebecca Roberts

 ⚙️20 years marketing and communications.

⚙️Specialist in youth audiences.

⚙️Former Deputy Director of Marketing and student recruitment.

⚙️Founded Thread & Fable in 2017 to better support youth audiences.

⚙️Award winning campaigns 

⚙️Works with schools, colleges & universities, NHS & Youth Sport Trust.

🎙️Host of the Hear It Podcast.


Ruth Dale

⚙️15 years behaviour change marketing 

⚙️Specialises in understanding your audience.

⚙️HSJ Award winner FE & Public Health  behaviour change campaign: Love Your Skin.

⚙️ Founded Behaviour Change Marketing Bootcamp training for busy comms pros

⚙️Works organisations seeking to make a positive difference. 

🎙️Host of Behaviour Change Marketing Bootcamp podcast.

Join us at Bootcamp

Shift from awareness to action 🚀

This day is specifically designed for marketing and comms pros in higher education & further education, to learn how to use behavioural science to communicate change and influence behaviour.

Because one of the biggest challenges facing the FE and HE sector, is adapting to our ever evolving audiences.
It’s likely you are the champion of your audience balancing senior leaders needs with student needs.


You may be jumping from to subject spinning so many subjects and audiences without the headspace or time to take stock and stand out.

Behavioural science can help you!
Get Started Now!

Does any of this sound familiar? (if so Bootcamp can help!) ⬇️


Are you fed up of saying 'You're not our target audience' to leaders?
Wanting to better engage academics?


Are your recruitment campaigns based on courses not people?



Needing to know about how to engage Generation ALPHA?


 Introducing the FE & HE Bootcamp Special

Thursday 29th February, 2024

  • 4 workshops on the day to kick start your application of behavioural science. 
  • Lifetime access to all resources including other Bootcamp training.
  • Free & exclusive lifetime access to ALL Masterclasses.
  • Join a growing community of busy pros mastering these must-have skills.


Workshop 1 

 Nail the foundations of behavioural science.  


Workshop 2

Latest Youth Insights with a focus on Generation Alpha 


Workshop 3

Learn how to use the principles of the COM_B behaviour change model.


Workshop 4

Apply behavioural framework E.A.S.T to FE & HE content.



Who is this Bootcamp for?

This learning day is communicators and marketers in higher education and further education.  Challenges you maybe facing...


⚙️Fed up of saying “You’re are not our target audience!” to leaders.

⚙️Planning recruitment campaigns based on courses not people.

⚙️Leading change programmes internally.

⚙️Wanting to better engage academics.

⚙️Promoting wellness services and student support.

⚙️Working to improve outreach and widening participation programmes.

⚙️Involved in engaging corporate and community partnerships.

⚙️Needing to know more about Generation ALPHA Generation is and how to best engage them


Don't miss the Earlybird 🐓


How the day works

  The day is limited to 25 spots to ensure quality of learning.

It is highly interactive but you can choose to work solo if you wish to.

To get the most out of the day, we recommend you bring an overview of a challenge you are working on.

That way you can apply the learning to it as we move through the session. 

Each workshop is carefully designed to build on each other.

So by the end of the day you will be looking at your work in a whole new light.

This is a day of headspace to get work done.

Not a day of knowledge share that you forget when you return to the office!!



Four workshops in one-day

Workshop one: Behavioural science 101

In this session you will nail the foundations of behavioural science and how it applies to marketing and communications. Exploring the 'intention action gap' and why we do NOT do what we say we will do. (And what you can do about it!)  Return back to base confident you can share this new knowledge with your team!

Workshop two: Latest insights & trends from youth audiences & empathy mapping with Generation ALPHA

You will get the latest evidence and insights from youth audiences with a focus on the Generation ALPHA. You will learn how to use an Empathy Mapping and we'll go deep into Generation Alpha. This is a must have skill you can use on your own, in teams and with stakeholders. 

Workshop three: How to set behavioural goals using COM_B

COM_B is a behaviour change model popular that helps you diagnose your challenge and deeply understand your audience. It will take your work to the next level. This session will teach you the prompts you need to use this model inhouse in minutes or on engagement exercises. You will never ask questions the same way again!

Workshop four: Make it Easy, Attractive, Social & Timely  

This session will teach you the E.A.S.T framework as it applies to  Higher Ed & Further Ed. There are over 200 behavioural biases  -this session will show you the top players you can use to increase open rates, and avoid easy mistakes in your strategy, email and internal comms. All messaging really!!


Nail behavioural science in a day!

What Our Students Say

We love what we do. But don’t just listen to us, hear from our students too!

Our engagement soared!

After attending Ruth’s Behaviour Change Marketing Bootcamp, we launched the ‘walk from home’ competition, which focused on social norms rather than negative social proof.

The competition posts achieved an engagement rate of 6.1% - over 5% higher than the local authority average.

Throughout the campaign website traffic increased by 268.5%.


Communications Wakefield Council

Bootcamp is a must for any PR, Comms & Marketing professional

The Behaviour Change Marketing Bootcamp is a must for any PR, Comms and Marketing professional looking to harness the power of human thinking and use it to their advantage.

It’s not often that I come away from a training session feeling like I have properly learnt something useful. Not only that, but something that can be so easily applied to my everyday work once you know how.

Ruth Dale’s Behaviour Change Marketing Bootcamp took my basic understanding of behavioural insights to a whole new level. Delivered in a genuinely fun and engaging way (yes, really!) this workshop has given me the tools to apply behaviour change theory to campaigns with greater confidence.


Media & Communications Officer, Wealden District Council

Lightbulb moments & immense value!

The Behaviour Change Marketing Bootcamp Bootcamp was the most enjoyable and best training I have done in a long time!

Ruth was engaging, the day was full of lightbulb moments and hopefully it will help take my work to the next level.

It has opened the door to behaviour change and the immense value it has in Public Health and Local Authorities.


Public Health, Royal Borough of Windsor Council

29th February 2024


*Earlybird price includes VAT


  • £399 (inc. VAT)
  • One day LIVE training
  • Four Workshops
  • Lifetime Members
  • OnDemand Video Learning (RRP£199)
  • 100% satisfaction guarantee


  • A masterclass in the latest on Gen Z life, news and media consumption.
  • Overview of the Engaging Youth Report, popular and respected Industry report by Thread & Fable


Book your place


 Team training

 Accelerate planning and impact 🚀

 Get your team on the same page.

Only 5 spots available before end of March 2024 

Email: [email protected] 

Frequently Asked Questions

We're confident that you'll find immense value in our training program. However, if for any reason you're not completely satisfied with your experience, we offer a hassle-free 100% refund.

Your satisfaction is our priority, and we want you to feel confident in your decision to join us. Simply reach out to our support team, and we'll process your refund promptly – no questions asked.

It's our commitment to ensuring your journey with us is risk-free and rewarding.

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