Hello Bootcampers! Kudos to all you comms & marketing pros
Hello Bootcampers!! In this episode we:
- Say hello!
- Acknowledge the explosion of interest in the application of behavioural science to marketing & communications and how it is now an essential skill.
- Say THANK YOU and send KUDO to all public health, Local Authority, LRF, ALL comms and marketing pros supporting COVID-19 emergency responses.
- Talk about the Triple A (Awareness, Attitude & Ability) cheat sheet! Well it's more a of a teaser!
- Flag the importance of Awareness and stress the importance of asking the right questions around behaviours not societal agendas.
- Introduce the idea of habits.
- Invite listeners to join the LinkedIn Group - Behaviour Change Marketing Bootcamp