From Guesswork to Insight:
The Health Behaviour Change Accelerator - Mastering Insights
Master insights and apply behavioural science to your real-world health challenge in only 4 weeks. Because you can't change behaviour without insight. Cohort 1 starts 5th November 2025
Doors Open Soon. Priority Access Via the Waitlist.
A 5-week live bootcamp. An insight incubator to apply behavioural science to your health challenge.
Designed for Public Health Teams • NHS & Health Organisations • Primary Care & Secondary Care Organisations • Health Charities • Marketing Agencies Under Pressure • Leaders Committed to Meaningful Change
The single most critical factor for consistently driving effective health change without widening inequality is mastering how to find and apply behavioural insights.
In other words - to understand the human and their decisions - before starting on the solution.
But what holds you back?
Chances are you have thought or even said at work...
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"Research takes too much time and money.”
Reality: When you skip the insight (research) you're left with ineffective plans and messaging. This leads to busy teams but minimal impact. Continued Health Inequalities. This is why we developed the Accelerator.
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"I'm not sure how to apply behavioural insights."
Reality: We know from over 500 people attending Bootcamp the elephant in the room is that people do not know how to use the insights once they have them. So often teams start without them, never realising they're making it so much harder.
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"Behavioural Science is complicated and hard.”
Reality: You and your team do not need to be behavioural scientists. Applying it the real world is about using the learning and gathering your Insight is the first step.
Don't let assumptions drive your work.
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"Are we really making a difference?"
Reality: The traditional approach in health is broken. For too long we have designed based on assumptions and prioritised the expert voice over the lived voice.
Behavioural Insight is the start to making a difference.
In our complex world of public health, commissioning, health prevention and promotion we experience systemic barriers every day.
This is unlikely to change.
We work in complex interdependent systems.
Our audiences live in information overload.
We need an approach that:
Centers the most vulnerable
Brings hidden voices to the forefront
Creates clarity across teams and partnerships
Transforms good intentions into meaningful impact
Inside The Accelerator
The Accelerator or 'Insight Incubator' is the where we take you step-by-step through our tried and tested Look, Listen, Learn™️ Behavioural Insights Process. You bring your real life health work challenge and we'll develop the insight together so you can accelerate your project, campaign and service planning or commissioning.
What You'll Learn
- How people make health decisions
- Behaviour Change Frameworks including COM-B, E.A.S.T, Theory of Planned Behaviour, Stages of Change and how they fit with health prevention, public health, wider determinants of health.
- Health psychology and behavioural biases - where they fit in health decision making and how they impact health inequalities.
- Health psychology behind misinformation online and in person and importance of building trust.
- How to run a review of the literature - quickly - to inform your pitch, creative, planning.
- Empathy Mapping how to map the gap!
- Personas - love and hate them how to use them.
- How to use insights in your strategy & planning.
- How to use insights in your marketing & communications.
- How to write up your insights to influence stakeholders
- Explore AI and where it fits
What You'll Produce During the Accelerator
Outputs for Your Organisation:
- Behavioural Insights for your work challenge
- Evidence-based Behavioural Insights Resources & Tools
- Strategy/process applicable across multiple health challenges (not just the one you are sorting during the Accelerator)
Outputs for You:
- Lead change with confidence
- Use behavioural science confidently
- Shift from awareness to action in your work
This is about 'doing' once inside you will learn in 4 ways ↓
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1. Weekly Live Practice
- 90-minute lesson and coaching via zoom.
- Takes place twice a week because we know you are busy.
- Recorded and made available immediately.
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2. Weekly Office Hours
Open for individual bookings throughout the programme. (On a first come first serve basis. Everyone is encouraged to book at least one.)
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3. Community Change Corner
Exclusive community forum for growth, accountability, networking and peer based conversations, Homework is posted here.
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4. Ondemand Video Learning
Ondemand Video learning is released each week so you can learn when it suits your busy diary best. It is where you will find the 'how to' lessons, the 'step by step' resources and tools.
Your Programme at a glance
The Insight Gap
You will
✅ Identify your Insight Gap and create your first Insight Map. Visualise the landscape of your audience's world.
✅ Explore the mind-bending principles of Behavioural Science to uncover the hidden psychological triggers influencing your audience.
✅ Explore the simple "Bridge Analogy" a powerful way to think about designing effective interventions.
- 90 minute Live Learning
- On Demand Videos
- Practice & homework
Look
You will
✅ Pick your behaviour change framework …in minutes and be confident on your why. Using your new knowledge on COM-B, E.A.S.T, health psychology frameworks.
✅ Use published evidence, find it, review it and use it. (Because it’s free!)
✅ Go deeper into loss aversion, social norms and other psychological principles and behavioural biases.
- 90 minute Live Learning
- On Demand Videos
- Practice & Homework (approx 60 minutes)
Listen
You will
✅ Execute your Empathy Map & Identifying Core Biases.
✅ Review popular get clear The COM-B Model – your go-to tool for diagnosing the root causes of any behaviour.
✅ Apply the EAST Principles (Easy, Attractive, Social, Timely) – make your desired behaviours irresistible.
- 90 minute Live Learning
- On Demand Videos
- Practice & homework
Learn
You will
✅ Run your analysis using behaviour change techniques including COM-B and E.A.S.T
✅ Identify your key insights and explore the impact and how to communicate them
✅ Finalise your recommendations based on your analysis and complete your insight work.
- 90 minute Live Learning
- On Demand Videos
- Practice & homework
Taking a Behaviour Change Approach is no longer a luxury and it all starts with insight.
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The Accelerator is where you build your Insights at a fraction of the cost of fully commissioned research (on average £20K plus) which can cost in the tens of thousands of pounds. It's behaviour change without breaking the bank.
Spots are capped. Get on the priority waitlist.
500+ professionals have been through Behaviour Change Marketing Bootcamp.
The Accelerator is built using the insights, feedback and demand to deliver more advanced support.
Our training is popular with:
- Health leaders, service leads, communicators and marketers - NHS & Local Government
- Public health practitioners, commissioners, project managers, transformation programme leads.
- Agency side marketing & advertising professionals working on change campaigns.
Public Sector/Non Profit Early bird
£1,925
Price per person & exclude VAT
Corporate/Agency
£2,625
Price per person & exclude VAT
An Invitation to you to lead change
For over 20 years, I’ve been in the thick of public health—leading national campaigns, tackling urgent health challenges, and navigating complex systems with limited time and even less budget.
One thing has always been clear:
When you truly understand your audience, everything changes.
Campaigns connect.
Services are used.
Communities feel seen.
Change becomes possible.
The Health Behaviour Change Accelerator is brand new.
But it’s built on a proven foundation.
It brings together everything I’ve learned from training over 500 professionals in behavioural science and public health communication.
This isn’t another course.
It’s an applied learning experience where you work on a real-world challenge while mastering the art of behavioural insight.
You’ll walk away with tools that stick, strategies that work, and the confidence to use them across any health programme.
If you’re ready to move from assumptions to clarity, and from good intentions to meaningful impact—
I’d love to welcome you in.
Because when we lead with insight, we lead real change.
Are you ready?
Technical & Practical Questions Answered Here
When does the Accelerator start?
How do I book a team?
Where does the training take place?
What if I miss a Live training session?
What are office hours for?
How will I receive support and feedback on my insights
When is the next Accelerator?
How is this different to Bootcamp?
Why are there so many prizes to win?
