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Help! I'm NOT a behavioural scientist...get me out of here 2023

Your free sweets are waiting for you...

This is the 2023 survey asking busy communicators and changemakers how they are using behavioural science in the day job.  It takes 5 minutes max. 

Do it now so you don't miss out on your Bootcamp sweets - free for everyone that completes the survey before the end March 2023.

 

Click the button below to start.

Start

Question 1 of 14

Hello.

Please pop in your job role and organisation or sector.

If you prefer just pop your area of work.

For example - head of comms, local gov or comms lead, non-profit for animals. 

Question 2 of 14

How important is the application of behavioural science to your marketing and communications?

A

Very important - it underpins our strategy

B

Medium importance - used when the need arises

C

Low importance - not priority at the moment

Question 3 of 14

As  busy communicators and changemakers we use the magic of the insight as 'practitioners'.

Please choose which phrase suits you best.

 

A

Help! I'm not a behavioural scientist - but I am at Entry-level (just starting or planning too).

B

Help! I'm not a behavioural scientist - but I know my way round the jungle. (Peer support always welcome though!)

C

Help! I'm not a behavioural scientist but I could be if I wanted to. (Practising for 3+ years)

Question 4 of 14

At Behaviour Change Marketing Bootcamp we tackle tough challenges - vaccine hesitancy (children's vaccines as well as COVID) sustainability, healthy lifestyles, weight, access to health services, stopping littering even picking up dog poo!  What are your priority challenges this year.....

Please complete this sentence.

 

The top challenge I want use behavioural science to tackle in 2023 is.....

Question 5 of 14

Behavioural science is a huge discipline. Just like marketing. Please indicate how you use it. 

A

Strategically - I manage the end to end process - from audience insight to evaluation.

B

Strategically - I use it to commission agencies

C

Design - I use it to develop campaign content and messaging strategies

D

Diagnosis - I use it to develop audience insight and understand the behaviours

E

Execution - I'm the data guru. I buy media, test messaging and ensure you are data driven.

F

Evaluation - I use it to design evaluation plus how I communicate the findings!

G

Design - I get in the weeds and look for customer touch points, friction, sludges and nudges.

H

None of the above

Question 6 of 14

What is your single greatest challenge when applying behavioural science to your marketing and communications?

Question 7 of 14

In the past 12 months I have used behaviour change insight about my audience to:

(Select all that apply)
A

Develop a marketing/communications plan

B

Write a brief to commission a market research agency

C

Write a brief to commission a creative or full-service marketing agency

D

Write digital content

E

Across internal communications

F

Design and run my own public-facing behaviour based campaign

G

None of the above

Question 8 of 14

if you picked 'none of the above' please share what you use behavioural science for...or what you are planning to use it for. (To skip pop N/A)

Question 9 of 14

Let's go a bit deeper. In the past twelve months have you used behavioural science to:

(please tick all the apply)

(If you have not started please tick the options that you are most interested in.)

(Select all that apply)
A

conduct audience research

B

conduct a behavioural diagnosis (e.g. COM_B)

C

conduct empathy mapping

D

develop behaviour change personas

E

conduct customer experience or UX mapping that includes a behavioural science swim lane (or emotions lane)

F

inform product development, digital development or service design (e.g. use of peak end rule, friction points, defaults etc)

G

used behaviour change frameworks to design evaluation

H

designed content or key messages using cognitive biases such as social norms, endowment effect, loss aversion?

I

used the power of defaults in your design

J

tested messaging (A/B) before full launch or include testing as a constant in delivery

K

none of the above I'm just getting started

Question 10 of 14

What skills do you want to master when applying behavioural science to strategy and tactics, campaigns and projects. 

Pick your top three skills.

(If you can't choose your top three - take a moment to close your eyes. Visualise yourself as the Yoda of your field. Where your pen goes - change follows. What skills have you mastered to get here?)

 

(Select all that apply)
A

Plan a killer behavioural-led market research plan that will tell you everything you need to know about your audience?

B

Use behavioural science to execute excellent interviews with stakeholder's and users and analyse results - before crafting solutions?

C

Craft incredible change making copy using behavioural science and set my commsonfire

D

Use behavioural science to commission an agency to develop creative, buy media and run the campaign

E

Apply behavioural science to internal communications to reach wonderful colleagues that don't live on email!

F

Use behavioural science to identify a measurable behavioural goal that fits with my audience,

G

Use habit theory in intervention & product design

Question 11 of 14

What is stopping you unleash your inner Jedi and mastering these skills?  e.g. time, budget.?  BUT if you're thinking - Ruth I'm all over this - Just call me Obi One - please share your how instead. 

 

Question 12 of 14

BOOTCAMP MEMBERS ONLY QUESTION. We are planning the Masterclass programme for this year. Please tick your top subject:

(We know one is tough but focus is everything! Dig deep master Jedi!) 

 

(if you are not a member of Bootcamp please tick E.) 

A

Habits - why knowing how habits are formed could be your secret sauce in new campaigns and interventions.

B

Top 10 behavioural biases and how to use leverage them in your messaging strategy and content planning.

C

Social proof: taking it to the next level in your campaigns to activate change.

D

COM_B deep dive

E

I am not a Bootcamper (I have not gone through the one-day training)

Question 13 of 14

Please tick if you could like information on

A

Behaviour Change Marketing Bootcamp Challenges. These are one-day training days designed to kickstart your application of this stuff! The next one is on 7 June 2023 via zoom.

B

Bootcamp Team Training days where you and your team can dive deep into a work priority.

C

Ohhh I'll have both please!

D

I've got all the info thanks plus the T-shirt!

E

Not today thank you.

Question 14 of 14

Whooo Hoooo! ✨

THANK YOU 

The survey is finished. Thank you for your time and for sharing your opinions.

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